General PresentationPromotional activities (BTL)
Promo techniques
- Degustation
- Sampling
- Gift for purchase
- Consulting
- Interviewing
- Cross-mechanics
- Leafleting
- Buzz marketing
- Non standard techniques
Stages of preparation and implementation of promo activity
•Concept and promo technique development
•Elaborate timing plan of the project implementation
•Production
of promo stand and promo uniform
•Preparation
of all working documents (brief for promo
personnel, report forms, all the
instructions)
•Booking ( rent promo place payment for retailers)
•Negotiation
with retailers staff about proper stock of promoted product
•Training
for field personnel
•Casting
for field personnel
•Final
training for the field team
•Logistics
( delivering of promo
equipment and all promo stuff to outlets)
•Project
implementation
•Reporting
and effectiveness analysis of the project
•Final
presentation
